Marcelle had the pleasure of hosting our vendors and customers in one location for the opening day of the first MARCELLE LIFESTYLE POP-UP at Swefieh Village.

On Saturday October 9th 2021 MARCELLE LIFESTYLE brought the platform’s curated brand mix to life.

The space flourished with good vibes, fun and lots of new digital experiences. The pop-up, created to deliver a physical experience for our          recently launched digital platform - also acts as a hub for inspiration and cutting edge digital retail technologies in Jordan.

“Scan the QR codes to enter our digital world” was the main activity at the event where QR codes opened the doors to a fascinating world of augmented reality for e-commerce. 

Attendees were also able to shop the site in store via brand specific QR codes, which lead them to product and brand pages creating a more digitised experience at a physical store.

Vendors were able to sell their products and market them at Amman’s favourite outdoor luxury retail district. Neighbouring spaces such as Fyxx and Hotspot – MARCELLE LIFESTYLE POP-UP SHOP is part of the village’s high-end community.


Doors to the pop-up will remain open until end of 2021 where different activations and events will take place! So make sure to register an account to receive our newsletters, follow our Instagram page to stay in the loop about all the upcoming activities.



October 13, 2021 — Marcelle Lifestyle